In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.
This module gives a sense of the range of activities that take place after the data have been collected. This includes coding open-ended responses, preparing the data, summarizing and visualizing...
This module discusses methods to monitor the quality of data when fieldwork is in progress. The focus is on the interviewer - from both the measurement error and non-response error aspects. We will...
This lecture wraps up the course by discussing the final stage of the survey process: the dissemination of results. It presents general principles that guide the presentation of findings from a...