In this Bite series, nine World Bank staff members give lightning talks on applying behavioral science to development problems that matter to all of us. Learn more about integrating behavioral science in projects, from tax compliance to bias reduction to energy efficiency and beyond
Our standard approaches have had limited success in persuading people to adopt healthier behaviors. Information alone does not usually lead to behavior-change. New and growing evidence points to a different way of approaching behavior-change, and not only in the health sector. The challenge is to adapt this new knowledge and use it in design of reforms for UHC.