Promoting Behavior Change with Soap Operas

Victor Orozco and his team at DIME set out to determine if TV shows with a specific message—or "edutainment"—can be an impactful and widespread way to change behavior (in this instance, specifically to reduce risky sexual behavior among youth). The team ran a study where participants were randomized to watch either an episode of the MTV show "Shuga" where Weki, a main character, is revealed to ...view more

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Joy Mildred Adhiambo

- Feb 7, 2019
Soap operas indeed influence behavioral change!!


- Jan 31, 2019
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