Video

Promoting Behavior Change with Soap Operas

Victor Orozco and his team at DIME set out to determine if TV shows with a specific message—or "edutainment"—can be an impactful and widespread way to change behavior (in this instance, specifically to reduce risky sexual behavior among youth). The team ran a study where participants were randomized to watch either an episode of the MTV show "Shuga" where Weki, a main character, is revealed to be HIV-positive and his teammates' parents force him to be removed from the team, or a program where the subject matter was more benign.

The intervention worked. Over eight months later, for viewers of the "Shuga" episode, HIV testing doubled, the number of men with multiple sexual partners was halved, and chlamydia infections for women were halved.

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DR. YOGENDRA NATH

- Sep 22, 2021
Facing problem in viewing video.

MOHAMMAD

- Jan 21, 2021
Great course! informative and knowledgeable documents.

Mariam

- Oct 20, 2020
good ideas

DR. YOGENDRA NATH

- Sep 13, 2020
Useful.

Joy Mildred Adhiambo

- Dec 3, 2019
Promoting Behavior Change with Soap Operas

Jalal

- Nov 12, 2019
simple and nice ideas

Anvar

- Oct 24, 2019
Good!

Monir

- Aug 27, 2019
Simple idea, cheap soap, and correction awareness to promote the correct behavior , that cover behavior change requirements

Dr. Illakkuvan

- Jun 7, 2019
very much interesting and useful!

Vedat

- May 14, 2019
(5 + 5) / 2
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