Podcast

In Nigeria, Changing Behavior Through Entertainment Television

Can a soap opera change lives? In Nigeria, the MTV drama, Shuga, is encouraging young people to get HIV-tested and reduce risk-taking, according to a new study by economists Abhijit Banerjee, Eliana La Ferrara and Victor Hugo Orozco-Olvera. In this podcast,... view more

About the Presenters

Abhijit Banerjee

Hugo Orozco-Olvera

Join the Discussion

Mahaman Mourtala

- Nov 2, 2021
Great!

DR. YOGENDRA NATH

- Sep 22, 2021
No video could be seen.

jose luis

- Jul 21, 2021
bueno

MOHAMMAD

- Jan 24, 2021
Great !

Mohammad Nadir

- Apr 23, 2020
Excellent!

Anvar

- Mar 24, 2020
Interesting!

Joy Mildred Adhiambo

- Jan 7, 2020
Changing Behavior Through Entertainment Televison

Waqar Aamir

- Sep 4, 2019
Great

Monir

- Aug 2, 2019
TV show is direct behavior change, but indirect messages by people are more effective.

Monir

- Jul 13, 2019
Great, changing behavior is one of issues that is difficult to change, and needs a lot of time to convince people.
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