Archived Webinar

Innovation Policy in the Post-COVID World Webinar Series: Big and Growing Platform Firms - A Problem or a Good Problem to Have?

"Discussing the scaling of digital platforms and big data firms, global trends in platform dominance, and implications for emerging economies and countries with platform gaps."

The proliferation of digital and data-intensive sectors presents growth opportunities in emerging economies. Better use of data permits firms to improve productivity and the quality of their products, increase efficiency, lower prices, and develop new innovative products and services that can bring significant benefits to consumers. But these opportunities also entail potential risks: How do you ensure a level playing field in digital markets where a small number of firms wield strong market power? What is the value of developing local platforms versus leveraging the services of global ones? More importantly, how can platforms be leveraged to spur local digital ecosystems and innovation in emerging economies?  These questions have become even more prevalent in the post-pandemic world where digital platform firms have gained even more considerable market power and amassed large sums of data.  

The European Commission had tabled no less than three new acts with the goal of regulating its digital markets. The U.S. has proposed legislation, both in the House of Representatives and Senate. In Korea, one of the main online platforms has become the mainstream platform of the consumer market and the topic of new legislation. All efforts want to curb the power of a small number of companies, mainly US firms, as they are the global market dominants. These legislative efforts come at a time when there is already a live debate within many emerging economies, amplified by the ongoing COVID crisis, about the role of digital platforms in the economy and society, its impact on competitiveness, inclusion, and trade.   

The objective of this webinar is to discuss the scaling of digital platforms and big data firms, global trends in platform dominance, and implications for emerging economies and countries with platform gaps. The discussion will draw on global experiences and highlight Korea’s experience as a case of a platform battlefield between incumbent platforms and global ones.   

Related readings:  

About the Presenters

Pinar Ozcan

Professor, Entrepreneurship and Innovation, Saïd Business School, University of Oxford 

Pinar Ozcan is a Professor of Entrepreneurship and Innovation at the Saïd Business School at the University of Oxford. She is also the academic director of the Oxford Future of Finance and Technology (Fintech) Initiative at Oxford. Pinar specializes in strategy, entrepreneurship, and technology markets. Her current research includes AI and business models in fintech, open banking and digital disruption in banking, and the rise of big tech platforms. Since completing her Ph.D. at the Stanford Technology Ventures Program of Stanford University, she received the Strategic Management Society Research in Organizations Award for her work on the disruption in the banking sector in partnership with the Swift Institute. In 2019, she was chosen as a British Academy Mid-Career Fellow for her work on the disruption of banking in Europe and the UK. Her work experience also includes management consulting at Siemens Corporation in Munich, Germany, and strategy consulting with technology ventures and venture capital firms in the Silicon Valley. Her recent publications include Digitalization and its Strategic Implications for the Multinational Enterprise: The Changing Landscape of Competition and How to Cope with it and Platform Scaling, Fast and Slow

Seongcheol Kim

Professor, School of Media and Communication, Korea University

Seongcheol Kim is a Professor at the School of Media and Communication at Korea University. He is the founder and director of the Center for Media Industry (CMI) and the Center for ICT and Society in Korea. He is also the co-editor of the Digital Business Journal. Before joining Korea University in 2008, Dr. Kim worked in the private sector, led e-government initiatives for the Seoul Metropolitan Government as the Information Systems Director, and was the associate dean of the School of IT Business at KAIST (Korea Advanced Institute of Science and Technology) in Korea. His research interests include ICT management and policy. His recent publications include: What will be the possible barriers to consumers’ adoption of smart home services? and The impacts of technology platform openness on application developers’ intention to continuously use a platform: From an ecosystem perspective

Martha Martinez Licetti

Practice Manager, Global Markets, Competition and Technology, World Bank Group

Martha Martinez Licetti is a Practice Manager in the Global Markets, Competition, and Technology Unit at the World Bank Group. She has more than 15 years of experience in economic regulation and competition policy. She has held leading positions in the private and public sectors, including at the competition authority and the telecommunications regulator in her native Peru.

Questions Submitted


- Jul 24, 2022

Mahaman Mourtala

- May 11, 2022


- Apr 13, 2022

jose luis

- Apr 8, 2022
muy bueno


- Apr 7, 2022
Good information


- Apr 7, 2022
Nice contents.

Mohammad Nadir

- Apr 6, 2022
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