Video

How Christmas Lights Helped Guerillas Put Down Their Guns

“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home — with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons — and the key insights behind these surprising tactics.

About the Presenters

Jose Miguel Sokoloff

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DR. YOGENDRA NATH

- Nov 8, 2021
Video not available.

MOHAMMAD

- Jan 29, 2021
Great!

Mariam

- Dec 20, 2020
interesting

Anvar

- Mar 29, 2020
Interesting!

Joy Mildred Adhiambo

- Jan 20, 2020
How Christmas Lights Helped Guerillas Put Down Their Guns

Monir

- May 6, 2019
Creative communication strategy

Jafar

- Mar 28, 2019
sangat Luar biasa

Ki

- Aug 3, 2018
Interesting info! Thanks!

Abdurazak

- Jun 14, 2018
interesting, thanks

Jes�s Manuel

- Mar 26, 2018
liked and shared,great info.
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