
“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home — with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons — and the key insights behind these surprising tactics.
Join the Discussion
DR. YOGENDRA NATH
- Nov 8, 2021MOHAMMAD
- Jan 29, 2021Mariam
- Dec 20, 2020Anvar
- Mar 29, 2020Joy Mildred Adhiambo
- Jan 20, 2020Monir
- May 6, 2019Jafar
- Mar 28, 2019Ki
- Aug 3, 2018Abdurazak
- Jun 14, 2018Jes�s Manuel
- Mar 26, 2018