Designing and implementing carbon pricing can prove challenging – both technically and politically. A strategic communication plan for building support and managing risk – within the government, among businesses and with the general public – can be critical to ensure the successful implementation of a price on carbon.

The Partnership for Market Readiness (PMR) and the Carbon Pricing Leadership Coalition (CPLC) have developed a Guide to Communicating Carbon Pricing. The Guide is intended to share the existing knowledge, experiences and best practices with carbon pricing communication and to provide practical guidance on developing effective communication strategies.

In this webinar the authors will present the key findings of the Guide. Drawing on case studies from around the world, the webinar will detail some of the main obstacles faced by communicators and the likely sources of public criticism and opposition that need to be addressed. There will then be an opportunity to ask questions and further discuss this important research.