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GOOD PRACTICE NOTE 10: Designing Communication Campaigns for Energy Subsidy Reform
Some governments undertaking energy subsidy reform programs either ignore communication with stakeholders or take a top-down approach that fails to recognize stakeholder views and concerns. This bite-sized learning is intended for use by governments
and aims to (a) advocate for the importance of communicating with citizens proactively about energy subsidy reform and (b) guide practitioners through... view more
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Energy Sector Reform Assessment Framework proposes a guide to analyzing energy subsidies, the impacts of subsidies and their reforms, and the political context for reform in developing countries.
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Public information campaigns can mobilize political support for reforms and help overcome vested interests.The public should be informed about the drawbacks of existing subsidies and the benefits of reform. -IMF 2008
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Communication campaigns must be flexible to accommodate shifting political, social, and cultural aspects of reform, but a well-planned, appropriate communication strategy based on empirical research will greatly enhance the effectiveness of any subsidy reform program.