Future Today Institute's 2021 Tech Trend Report - Scoring+Recognition
"Everyone alive today is being scored."
Anonymity is dead. We are surrounded by cameras, speakers, and a host of other smart devices that monitor us in real-time, all the time. Recognition systems use hundreds of different data points to identify and track us and to predict our likely future actions both online and in the physical world.
A few key highlights:
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Introduction and Summary: New fabrics and compounds are being developed to help people fool recognition algorithms and, somewhat paradoxically, help them be seen more clearly.
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Recognition: Recognition systems—whether they use our voices, faces, or fingerprints—are wildly popular for good reason. There is tremendous value in all of this discoverability. Many of our daily activities now require some form of biometric recognition.
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Scoring: For our automated systems to work, they need both our data and a framework for making decisions. Everyone alive today is being scored.
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Scenarios, Applications, and Key Questions: Strategy officers should view scoring as an opportunity and a risk. Algorithmic scoring systems automate factors of strategic importance to companies—consumer intent, financial risk, workplace satisfaction.
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