Future Today Institute's 2021 Tech Trend Report - New Realities, Synthetic Media, News and Information
"From factory floors to virtual meeting rooms, augmented reality (AR) has a broad range of business applications"
As a constellation of technologies including smart eyewear, game engines, natural language processing and generation, volumetric video, and haptics continues to evolve, it is critical that we draw distinctions between the various digitally mediated realities ... view more
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Overview and Summary: With advancements in spatial internet, and the impending spread of 5G and smart eyewear, the prospect of a metaverse—a persistent, shared, digitally mediated realm that layers into the physical world—is coming into focus.
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New Realities: Diminished reality (DR) is the field of augmented reality (AR) that focuses on virtually masking, reducing, or suppressing features of one’s environment.
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Scenarios - Near-Future Optimistic Scenario, and Expert Insight: Holographic displays allow content creators to see their digital designs in physical space.
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Synthetic Media and Content: Synthetic media consists of algorithmically generated digital content, including audio, video, deepfakes, virtual characters and environments, and more.
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News and Information - Expert Insight: Powerful people frequently dismiss justified protest and credible accusations as “cancel culture” to evade consequences for their actions.
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Scenarios - Near-future Pessimistic Scenario: Digital frailty is when digital assets are impermanent or easily compromised by technical glitches.
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Expert Insight, Journalism-as-a-service, Media Consolidation, and More: On the fringes, news organizations are beginning to provide journalism as a service, rather than as traditional news products.
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Scenarios, Applications, and Key Questions: For those working in creative industries, a transformation is underway, which will unlock new business opportunities and shape the future of media and entertainment.
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