This is the story of two family businesses, in Colombia and Egypt, that show the people and policies behind their longevity and success. Family businesses are the oldest and most prevalent form of business in the world. In many countries, family businesses represent up to 70 percent of the economy and play a big role in employment, growth, and quality of life. But most family businesses ultimately fail: about 95 percent do not survive the third generation of ownership. IFC, a member of the World Bank Group, provides investment and advisory support to clients around the world, including advice on corporate governance, the structures and processes by which companies are directed and controlled.