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Do Aspirations Matter? Influencing the Business Mindset of Small-Scale Entrepreneurs

While developing contexts often have an abundance of "micro-entrepreneurs," getting firm owners to aspire to increasing the scope and size of their business can be challenging. Simply providing adequate resources and traditional incentives isn't always enough to encourage economic growth.

Bilal Zia's team used local role models as examples of successful growth to encourage entrepreneurs. Ultimately, they found that providing these aspirational—but attainable—examples of success in the community did increase sales and other important data points for microentrepreneurs.

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DR. YOGENDRA NATH

- Sep 25, 2021
Problem in opening the video.

jose luis

- Jul 13, 2021
muy bueno

MOHAMMAD

- Jan 21, 2021
Great course! informative and knowledgeable documents.

Mariam

- Nov 18, 2020
interesting!

Anvar

- Mar 22, 2020
Interesting!

Dr. Illakkuvan

- Jun 7, 2019
wonderful!

Yusman

- Apr 25, 2019
good job

Vedat

- Apr 2, 2019
Do Aspirations Matter? Influencing the Business Mindset of Small-Scale Entrepreneurs

Monir

- Mar 31, 2019
Couldn't access video??

Arifin

- Mar 26, 2019
Sangat menarik
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