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Do Aspirations Matter? Influencing the Business Mindset of Small-Scale Entrepreneurs

While developing contexts often have an abundance of "micro-entrepreneurs," getting firm owners to aspire to increasing the scope and size of their business can be challenging. Simply providing adequate resources and traditional incentives isn't always enough to encourage economic growth.

Bilal Zia's team used local role models as examples of successful growth to encourage entrepreneurs....view more

Join the Discussion

Joy Mildred Adhiambo

- Feb 14, 2019
Effort is essential!

Joy Mildred Adhiambo

- Feb 8, 2019
We should set realistic goal posts!

Ki

- Jan 26, 2019
Great!
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