Archived Webinar

Digital Ag Series - Tech Empowered “Bees for Coffee”: A Winning Combination for the Colombian Farmers

"To equip small Colombian coffee farmers with beehives and improve their income through technology and training while promoting environmentally friendly beekeeping practices."

On May 20th, we will be celebrating World Bee Day. A dedicated day to celebrate and build awareness on the most effective and essential pollinator to our global agriculture. They are vital to the survival and well-being of a healthy and prosperous ecosystem. Bees pollinate 1 out of every three bites of food that we eat. While the volume of agricultural production dependent on insect pollination has boomed in the past 25 years, the natural wild "free" pollinators are declining. 

Ubees' technology disrupts traditional beekeeping using connected sensors and sustainable practices. Managing the health and the performance of the hives remotely enables us to anticipate the risk to the colonies' development and increase the precision of the pollination.

The "Bees for coffee" project emerged from Nespresso's initiative to promote resilience in coffee farming and Ubees' vision to save the bees thanks to technology, traditional beekeeping, and sustainable practices. The project aims to equip small Colombian coffee farmers with beehives and improve their income through technology and training while promoting environmentally friendly beekeeping practices. Our advanced monitoring and traceability technologies (IoT sensors) ensure accurate precision for bees and efficiency for customers.

The panel will be sharing an introduction to the current bee situation in the global context before sharing the key achievement behind the 'Bees for Coffee' project.

About the Presenters

Parmesh Shah

Global Lead, Data-Driven Digital Agriculture, Agriculture and Food Global Practice, The World Bank

Parmesh Shah is the Global Lead for Data Driven Digital Agriculture at the World Bank. He provides leadership to Bank’s work in these areas and supports the development of global knowledge and learning in these areas to offer solutions to clients and other development partners. His current areas of interest are making markets and public services work for the poor, social entrepreneurship, digital and data-based innovations in agriculture and rural development, climate smart agriculture, Agriculture and technology enabled start-ups, venture and patient capital for innovation, promotion of on-farm , off-farm and digital jobs and public-private and people partnerships for rural poverty reduction. He is currently involved in developing a global program on scaling up data driven digital agriculture involving data platforms and establishing ecosystems for innovation, entrepreneurship and incubation. He holds a D Phil in Development Studies from Institute of Development Studies at the University of Sussex, MBA from Indian Institute of Management, Ahmedabad and B Tech degree in Agricultural Engineering from Pantnagar in India. 


Jerome Perez

Global Head of Sustainability at Nestlé Nespresso

Jerome Perez, Global Head of Sustainability at Nestlé Nespresso is motivated to build diverse teams of talented people to blend performance with a positive impact on society and planet. Jerome is responsible for defining the global sustainability strategy for Nespresso and overseeing the planning and implementation of the company’s sustainability strategy. He leads global initiatives together with business partners, stakeholders and innovators to help ensure that sustainability is integral to Nespresso daily business decisions.

Julie Reneau

Sustainable Strategy & Stakeholder Relationship Manager at Nestlé Nespresso  

Julie Reneau, Sustainable Strategy & Stakeholder Relationship Manager at Nestlé Nespresso, Motivated to transition to a regenerative economy together with colleagues, partners and governmental organizations. Julie has been actively involved in designing and implementing the sustainability strategic framework of Nespresso from sourcing to capsule recycling. She leads the climate, nature and inclusive agenda globally with a specific focus on driving the agro-ecological transition of coffee producers.

Arnaud Lacourt

CEO & Founder, Ubees

Arnaud is an entrepreneur who combines extensive international experience in the technology industry with vast knowledge of beekeeping in US, LATAM & Europe. He is an experienced entrepreneur who founded several companies in the tech industry: Boreal Communications (1993) and Carlipa (2002). Arnaud intends to expand his crusade to save the bees.

Clement Turnier

VP Sales & Marketing, Ubees

Clement Turnier, VP Sales & Marketing at Ubees. Clement is driven by the purpose to build a ‘Business For Good’ to save the bees and contribute to sustain the global food chain. He was previously working in the Vision Care industry as a Global Sr Director for EssilorLuxottica. He is also a seasoned entrepreneur who founded several companies in Europe & Asia

Christopher Ian Brett

Lead Agribusiness Specialist, Agriculture Global Practice, The World Bank     

Christopher Brett was appointed as the Lead Agribusiness Specialist with the World Bank in November 2016 and joined the Food and Global Agricultural Practice, based in Washington DC. He has a Master’s Degree in Management for Agricultural Development from Cranfield University in the United Kingdom. He has more than thirty years’ experience of working within the public private and voluntary sectors in Africa, Asia and Latin America. Prior to working with the World Bank, he worked for 9 years as the Global Head of Sustainability for a large multi-national agricultural supply chain management company, as part of the senior management team, Chris supported the company’s transition from a trading-based company to a global agri-business supply chain management company.  From 2001 to 2007, he undertook a range of consultancies for leading development organizations and the private sector, such as the World Bank, International Finance Corporation, African Development Bank, European Union, United Nations Development Programme, commercial banks and infrastructural development companies. He also worked for 6 years in Central America as a Private Sector Development Advisor (1995-2001) for the UK Department for International Development.                       

Questions Submitted


- Aug 17, 2022


- Jul 20, 2022


- Jul 20, 2022

jose luis

- Jul 8, 2022
muy bueno
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