Archived Webinar

Digital Ag Series: Pinduoduo (PDD), a Digital e-commerce Platform in China - Connecting Millions of Farmers to Markets in Times of COVID-19

"For agricultural products, e-commerce penetration in China is still just in the low-single digits"

China has the world’s highest e-commerce penetration. However, for agricultural products, e-commerce penetration is still just in the low-single digits, and many farmers in China are still living below the poverty line. This is something that PDD, as the second-largest e-commerce platform in China by several users, is well poised to address. In this Webinar, speakers provide an overview of how PDD has worked with farmers and local governments to digitize and modernize the agricultural industry, in doing so, helped to enable close to $20 billion in agricultural produce sales in 2019 alone, benefitting 12 million farmers across China.  

Speakers also talk about Duo Duo Farms initiative, where the organization has partnered with the provincial government of Yunnan to develop pilot farms that adopt financial, agronomic, and technological innovations to improve farm productivity and raise farmer incomes. The company's goal is to develop sustainable models that can be replicated across more impoverished counties across China. Lastly, speakers discuss what PDD did specifically to help farmers in response to Covid-19.

The PDD’s efforts spanned across the entire value chain – for farmers struggling to market their harvests, PDD helped to gather data and mobilized customers through live-streaming to purchase produce in bulk.  For farmers getting ready to plant for the next season, PDD connected them with agricultural supplies online and also held online courses for farmers in conjunction with PDD's partners China Agricultural University and the National Engineering Research Center for Information Technology in Agriculture (NERCITA).

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About the Presenters

Bonnie Sun

SVP of Strategy, Investment, and International at Pinduoduo

Before joining Pinduoduo in late 2017, Bonnie was at GIC’s Private Equity division in charge of its technology investments in China since 2013. Between 2011 and 2013, Bonnie served as Investment Principal at Northgate Capital in charge of Asia funds and co-investments. From 2009 to 2011, Bonnie worked at GIC’s Singapore headquarter focusing on Asia funds, co-investments, and direct investments, covering China, SEA, Japan, and Korea. Between 2007 and 2009, Bonnie worked at the Investment Banking Division at Goldman Sachs in Hong Kong. Bonnie received her Bachelor’s degree from Stanford University.

XinYi Lim

Director, New Agriculture Initiative, Pinduoduo

XinYi Lim is responsible for leading Pinduoduo’s international agriculture and agritech efforts and working with various partners across start-ups, VCs, and research institutes to amplify Pinduoduo’s impact in agriculture. Before joining Pinduoduo in late 2018, she worked for Singapore’s sovereign wealth fund, GIC, in both its Singapore and New York offices as a technology and media analyst in its Public Equities division. XinYi holds a Bachelor’s degree from the University of Oxford and a Master’s degree from Harvard University.

Questions Submitted


- Oct 14, 2022
Excellent work at Pinduoduo Digital AgriTech Series for achieving smart agriculture


- Oct 11, 2022
Great job there by Pinduoduo (PDD), through your agricultural e-commerce platform. Will be glad if you could brief me further how your "smart agriculture competition" to select innovative agricultural technologies was organized.

Dr. Aadik

- Oct 9, 2022

jose luis

- Jul 28, 2022
muy bueno

Mahaman Mourtala

- Dec 10, 2021


- Jun 4, 2021


- Jan 13, 2021


- Jun 17, 2020
PDD helped to gather data and mobilized customers through live-streaming to purchase produce in bulk. Quite interesting.

Mohammad Nadir

- May 25, 2020

Joy Mildred Adhiambo

- May 14, 2020
Pinduoduo (PDD), a Digital e-commerce Platform in China - Connecting Millions of Farmers to Markets in Times of COVID-19
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