"For agricultural products, e-commerce penetration in China is still just in the low-single digits"

China has the world’s highest e-commerce penetration. However, for agricultural products, e-commerce penetration is still just in the low-single digits, and many farmers in China are still living below the poverty line. This is something that PDD, as the second-largest e-commerce platform in China by several users, is well poised to address. In this Webinar, speakers provide an overview of how PDD has worked with farmers and local governments to digitize and modernize the agricultural industry, in doing so, helped to enable close to $20 billion in agricultural produce sales in 2019 alone, benefitting 12 million farmers across China.  

Speakers also talk about Duo Duo Farms initiative, where the organization has partnered with the provincial government of Yunnan to develop pilot farms that adopt financial, agronomic, and technological innovations to improve farm productivity and raise farmer incomes. The company's goal is to develop sustainable models that can be replicated across more impoverished counties across China. Lastly, speakers discuss what PDD did specifically to help farmers in response to Covid-19.

The PDD’s efforts spanned across the entire value chain – for farmers struggling to market their harvests, PDD helped to gather data and mobilized customers through live-streaming to purchase produce in bulk.  For farmers getting ready to plant for the next season, PDD connected them with agricultural supplies online and also held online courses for farmers in conjunction with PDD's partners China Agricultural University and the National Engineering Research Center for Information Technology in Agriculture (NERCITA).

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