Archived Webinar

Digital Ag Series - Nigeria’s E-commerce Platforms: Using Data and Digital Tools to Deliver Farm Inputs and Trading Food Commodities

"Nigeria has invested in skills and entrepreneurship, stimulating the development of high-growth AgTech companies"

Nigeria has the largest youth population with 200M people under 30 and is home to 47% of the West African population. With the largest mobile market in Sub-Saharan Africa supported by strong mobile broadband infrastructure and connectivity, there is high potential to enhance its agriculture and food system and employment through a robust digital ecosystem. Nigeria has invested in skills and entrepreneurship, stimulating the development of high-growth AgTech companies. Lagos is a vibrant ecosystem of incubators, accelerators, digital start-ups, and investors for digital solutions.

Given its large, young, and entrepreneurial population, expanding digital entrepreneurship has the potential to become an engine of economic transformation in Nigeria. The presence of the E-government Master Plan and ICT Road Map lays a foundation for this development. 

Digital platforms are at the core of the Nigerian digital economy. Two examples in this webinar illustrate the benefits of their ability to connect ecosystem stakeholders, facilitate digital transactions, exchange information, provide and deliver goods and services and promote employment.  

Afrimash will present its digital platform that efficiently connects farmers to quality inputs (e.g., poultry, fish, livestock, crops, farm inputs, and farm equipment) through verified suppliers via the Internet and mobile phones across Nigeria’s 36 states. Input sellers list their products digitally for increased farmer access quickly and easily. The sales team and dedicated call canter advise farmers to find what they need and place orders. The recent USSD channel extended this to work on simple feature phones. The local agent network connects farmers to the platform and enables commissions from sales made. Afrimash handles logistics to the farm door. Online training for farmers enables farmers to improve their practices, productivity, and profitability.   

Livestock247 highlights its experience by bringing all stakeholders in the value chain together: buyers, sellers, ranchers, merchants, veterinary professionals, butcheries/abattoirs, logistical services, and financial service providers. They work inclusively by selecting the most cost-effective, convenient, and healthy livestock for use and consumption through the click of a finger. They have developed a unique traceability system for healthy cattle sales, reducing the risk of zoonoses, and developed meat sales with complete traceability, safety, and structured markets for wholesale and retail consumption. Their aspirations to connect consumers through digital logistics for last-mile access to meat are exciting and highly innovative.

About the Presenters

Chakib Jenane

Practice Manager, Africa Region, Agriculture, and Food Global Practice, The World Bank

Chakib Jenane, a Moroccan national, joined the World Bank Group in 2014 and is currently the Practice Manager for the Agriculture and Food Practice covering West and Central Africa. He has led a range of complex and difficult operations in agriculture/agribusiness as well as sector and policy dialogue across the entire agriculture value chain in several countries in Africa and Asia. Prior to joining the Bank, Chakib Jenane served as Chief of the Agro-industry Technology Unit within the United Nations Industrial Development Organization. From 1991 to 2001, he served as a University Professor at the Department of Agricultural Engineering, Institute of Agronomy and Veterinary Medicine Hassan II. Chakib Jenane has published extensively in the field of agro-industry, power, and agricultural machinery.

Ibrahim Maigari Ahmadu

Co-Founder and CEO of

Ibrahim Maigari Ahmadu is the Co-Founder and CEO of, Nigeria’s first online livestock platform. His company,, officially launched in 2018 as an online platform, enables investors, owners, and farmers of livestock to be readily matched with buyers and consumers of livestock anywhere in Nigeria. In 2019, was selected by AfricaMoves in Tunisia as one of the 100 most innovative start-ups in Africa. Maigari Ahmadu was also the founding CEO of Sponge Analytics, the Nigerian data analytics firm that invented and developed the Animal Identification and Management Solution (MTN AIMS) in partnership with MTN Nigeria, which was the first of its kind in Sub-Saharan Africa, as well as several other start-ups in Nigeria. Before he started his entrepreneurial journey over a decade ago, Maigari Ahmadu had a successful career in the organized private sector where he was an executive in a manufacturing company, an aviation company, as well as an oil and gas company. In June 2019, he was selected by the US Embassy in Nigeria and sponsored by the US Government to attend the Global Entrepreneruship Summit 2019 (GES2019). Currently, Maigari Ahmadu lives and works in Lagos, Nigeria where he leads a team of passionate young men and women building technology platforms. He is passionate about inspiring young African entrepreneurs to establish sustainable businesses and is a mentor and business coach to many entrepreneurs in Africa.

Ahmed Ayoade Oyedotun

Co-Founder and CEO, Afrimash

Ahmed Ayoade Oyedotun is the Co-Founder and CEO of Afrimash. He is a social and digital entrepreneur who is passionate about agriculture, technology, and its impact on Africa. His company, Afrimash, is Nigeria’s leading agritech platform using e-commerce technology to cut out inefficiencies in the farm input supply chain and ultimately make agriculture convenient for everyone. The establishment has redefined agriculture and the shopping experience for over 10,000 farmers within Nigeria and beyond with about 3,000 different inputs. Before founding Afrimash in 2016, Ayoade was a poultry farmer for three years and also received a degree in Veterinary Medicine (DVM) from the University of Ibadan, Nigeria. His goal is to use his experience and expertise to help the next generation of farmers succeed in the agriculture industry.

Phillip Tettenborn

Advisor, Scaling Digital Agriculture Innovations through Start-ups (SAIS), GIZ

Phillip Tettenborn is an Advisor at GIZ working on scaling digital agriculture innovation through start-ups across Africa. In this role, he visits start-ups locally, creates connections with partners and investors, and leads the community efforts of GIZ SAIS. Prior to his role at GIZ, Phillip has 10+ years of experience in startup ecosystems around the globe. He has consulted and mentored over 500 entrepreneurs from over 50 countries and worked on dozens of innovation and intrapreneurial projects. He has delivered projects in 20+ countries with clients ranging from organizations like UN Women, GIZ, Goethe Institut, or the World EXPO to corporates like BMW, H&M, Axel Springer or Deutsche Telekom. He has lived in Germany, USA, Costa Rica, Mexico, Spain, France, Brazil and is fluent in German, English, Spanish and French.

Jeehye Kim

Senior Agriculture Economist, Agriculture and Food Global Practice, The World Bank

Jeehye Kim is a Senior Agriculture Economist at the World Bank where she leads and carries out World Bank missions to client countries specifically in the Africa region.  Jeehye manages large-scale, high-impact digital agricultural projects and advises WB’s clients on digitally-enabled approaches to increase their agricultural projects’ success in sustainable and scalable ways.  She also builds relationships with industry leaders, executives, development partners, agri-tech startups, and stakeholders to advance disruptive and digital agricultural technology initiatives. Prior to joining the World Bank in 2011, Jeehye worked at J.P. Morgan in London where she built expertise in consulting for the high-tech and telecom sectors, as well as electronic commerce and e-government.

Yvonne Pinto

Digital Agriculture and Innovation Specialist, Agriculture and Food Global Practice, The World Bank 

As a lead digital agriculture and innovation specialist, Yvonne supports the Data-Driven Digital Agriculture team of the Food and Agriculture Practice at the World Bank. She has 25+ years of experience in agricultural innovation in Sub-Saharan Africa and South Asia. She has led work to understand the digital agriculture landscapes within 22 African countries from the policy and enabling environment perspective to the Agri Tech innovators and solutions, to accelerators/incubators and digital skills providers in these countries. For the last 12 years, she has led Aline Impact Limited, a strategy, and impact measurement firm, assessing the effectiveness of innovations and ecosystems in the agriculture sector. She has focused on identifying what works for whom and why and used data, evidence, and learning to create strategic opportunities for many organizations including private philanthropic foundations, UN agencies, DFIs, NGOs, Mastercard, GSMA, and Vodafone, bilateral donors, the private sector, and farmer organizations. Previously, she was employed as the Africa Executive at the Gatsby Charitable Foundation and as an Agriculture Development specialist at the Bill and Melinda Gates Foundation for over 15 years, managing portfolios in breeding and seed systems, IPM, and women’s economic empowerment, and key institutional relationships. She is also a mentor and advisor to health and life sciences enterprises in Europe and in Africa.

Questions Submitted


- Aug 12, 2022


- Jun 9, 2022


- Jun 1, 2022


- May 27, 2022
Yes! Nigeria has invested a lot in techs, but unfortunately, a greater majority of the population who are employed in the agro and allied industries cannot do their job, unfortunately. Why? Every agricultural state in the country has a security challenge. Would the techs provide the food for the millions that have nothing to do with them; no education, no skills, only dependent on the fields or street begging? This is a BIG question for the government and all stakeholders. Remember, if local agricultural produce cannot be seen growing, then the techs would not work for them. I would rather suggest that the techs should do something about agro security so as to help the poor farmers as that is paramount for the Nigerian society today. Otherwise, they would be providing services that would only promote agro imports rather than agricultural contribution to the national economy. Again, how are the techs promoting appropriate indigenous technology in the Nigerian Agricultural sector? The local and poor farmers who cannot afford hi-tech equipment should be considered. So appropriate technology has to be mainstreamed with modern techs.


- May 27, 2022
Re: Digital Ag Series... Your introductory text says: “Nigeria has the largest youth population with 200M people under 30 and is home to 47% of the West African population.” By postulation, the population of Nigeria is just around 200 million, so how could the youth population (under 30s) be 200 million? Please have a look at that text again.


- Apr 28, 2022

jose luis

- Apr 18, 2022
muy bueno


- Apr 15, 2022
Good initiative
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