Archived Webinar

Digital Ag Series - Keeping Food Safe from Farm to Plate: Digital Innovations for Transforming Food Safety Outcomes in China

"Exploring the different elements of the digital ecosystem in China that drives its food safety outcomes."

Despite substantial efforts to improve food safety, China still faces significant food safety risks that are causing considerable global public health concerns and economic losses. Foodborne disease outbreaks and product recalls in the past have damaged consumer trust and hurt China’s food industry’s reputation and competitiveness. In addition, the recent COVID-19 pandemic has exacerbated food safety challenges, notably in processing, packaging, and transporting agro-products. Shortcomings in food safety and sanitary practices along the value chain make China particularly susceptible to zoonotic diseases. In addition to improvements to food safety standards, China has looked towards disruptive digital solutions for effective food safety management.

This webinar explores the different elements of the digital ecosystem in China that drives its food safety outcomes. The speakers represent food safety regulators that are leading in good practices. These include smart food safety supervision technologies (SAMR), agri-food traceability systems (GS1), risk analytics for insurance innovations (Swiss Re), and blockchain-based ecosystems services for SMEs (PingAn Bank). 

About the Presenters

Dina Umali-Deininger

Practice Manager, East Asia and Pacific region, Agriculture and Food Global Practice, The World Bank

Dina Umali-Deininger is the Agriculture and Food Practice Manager for the East Asia and Pacific Region of the World Bank. She manages analytical and advisory services and a lending portfolio totaling $3.5 billion, which focuses on promoting climate-smart and nutrition-sensitive agriculture, linking smallholder farmers to markets, agriculture value chain development, and enhancing rural livelihoods and jobs. She formerly served as the Agriculture Practice Manager in Central and Eastern Africa and Water Practice Manager in Europe and Central Asia. She also served as Country Sector Coordinator and Lead Agriculture Economist in the World Bank New Delhi office overseeing the World Bank's agriculture and rural development program in India. Prior to joining the World Bank, she held a teaching position at the University of the Philippines and was a Research Associate at the International Rice Research Institute in the Philippines. She has an M.A. and Ph.D. in Applied Economics from Stanford University and a B.A. in Agribusiness Management from the University of the Philippines.

Martin Raiser

Country Director for China and Mongolia, and Director for Korea, The World Bank

Martin Raiser is the World Bank’s Country Director for China and Mongolia and Director for Korea. Mr. Raiser leads a team that manages an evolving partnership with China, a growing program of support to Mongolia, and a deepening knowledge partnership with Korea focused on innovation and technology. Martin holds a doctorate degree in Economics (summa cum laude) from the University of Kiel, Germany, and degrees in Economics and Economic History from the London School of Economics and Political Sciences. Martin worked for the Kiel Institute of World Economics and the European Bank for Reconstruction and Development, where he was Director of Country Strategy and Editor of the Transition Report. Since joining the World Bank in 2003, Martin held positions as the Country Manager in Uzbekistan, Country Director for Ukraine, Belarus, and Moldova, Country Director for Turkey, and most recently Country Director for Brazil.

Sitaramachandra Machiraju

Senior Agribusiness Specialist, Agriculture and Food Global Practice, East Asia and Pacific Region, The World Bank

Sitaramachandra Machiraju is a Senior Agribusiness Specialist in the Agriculture and Food Global Practice, the East Asia and Pacific Region of the World Bank. Mr. Machiraju has been leading projects and analytical work focusing on sustainable and modern food systems, climate-smart agriculture, digital agriculture, food safety, green investment funds and private capital mobilization in China and Mongolia. He is also leading the regional analytical program on One Health. He also worked across lending operations on agriculture and rural livelihoods projects in Afghanistan, Cambodia, India, Nepal, Sri Lanka and Vietnam. He started his career as a Young Professional with National Bank for Agriculture and Rural Development (NABARD) in India, gaining experience in agriculture finance, institutional development of cooperative and rural banks and financial sector supervision. He played a key role in laying the foundations for successful microfinance in India, serving as the Program Director for the Society for Elimination of Rural Poverty (SERP), one of the largest microfinance programs in the world.

Patrik Jonasson

Director Public Policy of Asia–Pacific, GS1

Patrik Jonasson is the Director Public Policy of Asia–Pacific, GS1. He manages GS1 Asia-Pacific’s government affairs and external cooperation, with a specific focus on cross-border trade, supply chain integrity, traceability and food safety. He is working with private sector and Asia-Pacific Governments to further the use of supply chain standards facilitating safety and efficiency in international trade processes. He leads strategic relationships with organisations such as APEC, ASEAN, UNESCAP and ADB. Mr. Jonasson has been based in the Asia-Pacific region for 17 years including Indonesia, Japan, Malaysia and Singapore; and holds a Master of Science in Business Administration from Gothenburg University School of Business, Economics and Law with Japanese Studies.

Mael He

Head Agriculture, Swiss Re 

Mael He is a Member of the Global Special Lines Leadership Team, the Head of Agriculture Asia, and is a Member of the Asia Business Committee, Swiss Re. Leading a regional agriculture team of 14 members across Asia, Mael is responsible for the overall development of the agriculture reinsurance business in Asia. His role covers Agriculture Catastrophe Modelling development, agriculture product innovation, and solutions, agriculture insurance technology development and new markets exploration, etc. Mael also contributes to the government insurance system on natural catastrophes. Since joining Swiss Re in 2013, he has been leading many product innovation projects in China, India, Japan, Vietnam, Thailand, Mexico, and other markets.

Shenwen Huang

Deputy Director-General, Shenzhen Administration for Market Regulation, China

Shenwen Huang is the Deputy Director-General of the Shenzhen Administration for Market Regulation. He oversees agricultural and animal husbandry supervision and smart supervision. He has a Master’s degree in law.

Junyi Deng

Chief Technology Officer, PingAn Bank

Junyi Deng is the Chief Technology Officer of the Transaction Banking Department of PingAn Bank. He has a Bachelor's degree from the Huazhong University of Technology, a Master's degree from Nanjing University, and has long been committed to consulting and implementing technology projects in the financial industry. He has rich experience in banking business process design and system research and development. At the same time, he has a unique view of the combination of financial technology and business scenarios and has a deep understanding of the Internet of Things, blockchain, big data, artificial intelligence, and other cutting-edge technologies. Since 2020, Ping An Bank Nebula Internet of Things platform has been planned and deployed to help industrial connectivity and ecological integration.

Questions Submitted


- Jul 20, 2022


- Jan 18, 2022


- Nov 28, 2021

Mahaman Mourtala

- Nov 2, 2021

Joy Mildred Adhiambo

- Sep 14, 2021
Great Discussion

Jes�s Manuel

- Aug 11, 2021
Great Conversation

Mohammad Nadir

- Jun 20, 2021


- Jun 20, 2021


- Jun 16, 2021

jose luis

- Jun 15, 2021
muy bueno
Log in to comment  Don't have an account? Register Now