Archived Webinar

Digital Ag Series - Enabling Ethical Food Supply Chains to become Sustainable and Climate-Resilient using Blockchain Technology: TraceX Technologies in India

"How TraceX’s blockchain traceability solutions empower the stakeholders in the supply chain to follow sustainable climate-resilient practices in the entire journey from the farm to fork across different value chains." 

The increasing global demand for food, the high incidence of foodborne diseases, and the growing counterfeit market have propelled the demand for verifiable evidence of provenance as the mark for product quality and safety. Given these demands, the need for visibility and transparency in food and agriculture supply chains is imperative. Harnessing the powers of blockchain technology to realize data-driven traceability is the right solution.

TraceX technologies is an Agri-tech startup that harnesses the power of blockchain technology to build clean, transparent, and traceable supply chains across the food and agriculture ecosystem. In this webinar, the speakers will talk about the journey of TraceX, its mission and vision, and how TraceX’s blockchain traceability solutions empower the stakeholders in the supply chain to follow sustainable climate-resilient practices in the entire journey from the farm to fork across different value chains. The webinar will also highlight how TraceX proposes to harness the power of Web3 technologies and build an extensive distributed autonomous supply chain network for food and agriculture businesses and extend its offerings to encompass carbon offsets and climate action goals of companies.

About the Presenters

Parmesh Shah

Global Lead, Data-Driven Digital Agriculture, Agriculture, and Food Global Practice, The World Bank

Parmesh Shah is the Global Lead for Data-Driven Digital Agriculture at the World Bank. He provides leadership to Bank’s work in these areas and supports the development of global knowledge and learning in these areas to offer solutions to clients and other development partners. His current areas of interest are making markets and public services work for the poor, social entrepreneurship, digital and data-based innovations in agriculture and rural development, climate-smart agriculture, Agriculture and technology-enabled start-ups, venture and patient capital for innovation, promotion of on-farm, off-farm and digital jobs and public-private and people partnerships for rural poverty reduction. He is currently involved in developing a global program on scaling up data-driven digital agriculture involving data platforms and establishing ecosystems for innovation, entrepreneurship, and incubation. He holds a D Phil in Development Studies from the Institute of Development Studies at the University of Sussex, an MBA from the Indian Institute of Management, Ahmedabad, and a B.Tech degree in Agricultural Engineering from Pantnagar in India.

Srivatsa Sreenivasarao

Co-Founder, TraceX Technologies

Srivatsa Sreenivasarao is an electrical engineer and an alumnus of IIM Bangalore. Srivatsa is passionate about building technology solutions for social good. Over his 18+ years of professional experience, he has led many initiatives around software product management, engineering, and solution sales in both enterprise software corporations and start-ups in Agriculture, Food, and Education. Previously, he was associated with software corporations such as Robert Bosch, Talisma, and Logica. Prior to founding TraceX, Srivatsa Co-founded an Agri-tech startup called Jivabhumi in the year 2016.

Anil Nadig

Co-Founder, TraceX Technologies

Anil Nadig has worked in the IT industry for 18+ years with companies like Infosys, British Telecom, Misys, etc., before starting Jivabhumi in 2016. He also runs an NGO focused on urban rooftop farming and is part of a community farm, growing food sustainably. He is very passionate about safe food, farming, and making an impact on the agriculture ecosystem. He is the co-founder of TraceX technologies, building a digital agriculture platform for a connected, transparent, and traceable Agri and food supply chain leveraging blockchain.

Manu Bharadwaj

Vice President, Growth and Strategy, TraceX Technologies

Manu Bharadwaj is an engineer turned entrepreneur. Manu Bharadwaj started his career with Deloitte consulting and soon went on to co-found start-ups in the F&B and EdTech Space. Manu has 12+ years of experience in the areas of Marketing, Business Development, Sales, and Strategy. After his exits from the start-ups, he has worked for close to 2 years in a Venture Capitalist company - Silicon Road giving him a investors' perspective on start-ups. Currently, Manu heads the Growth and Strategy at TraceX Technologies and is working toward scaling the company globally.

Brighu Ravi

Head of International Business, TraceX Technologies

Brighu Ravi has over the last 19 years been passionate about opening global markets for Indian businesses. He is well-traveled and has successfully done business in all continents for a myriad of industries ranging from Manufacturing, Trading, IT services, and Customer Engagement solutions to Food Retail and now Agri-tech. He has built, coached, and mentored sales teams.

Nitin Gupta

Vice President, Olam Agro India

Nitin Gupta is the Vice President of Olam Agro India Pvt. Ltd which is a 100% subsidiary of Olam International Ltd, a Singapore headquartered supply chain manager of agricultural commodities with a multinational presence spanning more than 60 countries. He heads the Rice & Grains business of Olam for the South Asia Region whereby exporting rice to more than 30 countries across the globe & making it one of the largest rice player in the country. In a career spanning more than 18 years, he has built businesses with various MNCs and Indian corporate houses like ITC, Dabur & Reliance. By qualification, he has an MBA from one of the premier Institutes in India. At present, he is the Head of the India Rice Division of a $15 Bn Singapore-listed Company called Olam International – part of Forbes Asia Fabulous 50 list. He is a member of Olam’s India Management Committee which comprises of all the product, functional, and senior management of the country.

Adam Struve

Global Sector Lead, Agricultural Inputs and Supporting Technology, IFC

Adam Struve is the global sector lead in IFC for agricultural inputs and supporting technology, primary production, and processing of agricultural commodities. IFC’s loan and equity portfolio in these sectors are about US$1.5 billion to about 50 companies that are either operating globally or are in one or more of 40 Emerging Market countries. After working on investments across natural resources, manufacturing and service sectors, Adam’s work in recent years has been focused on IFC’s engagement with client companies in the mentioned agribusiness segments.  Adam earned an MBA at Georgetown University (USA) and worked with Ernst & Young before joining IFC.

Questions Submitted


- Aug 20, 2022


- Jul 20, 2022
Nice Job


- Jun 26, 2022

jose luis

- Jun 24, 2022
muy bueno
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