Archived Webinar

Digital Ag Series: eFishery- Creating the future of aquaculture with an IoT smart feeding technology to help millions of farmers at the bottom of the pyramid

"eFishery is the internet of things (IoT) company for fish and shrimp farming, building a smart feeding solution to help farmers make informed decisions about their aquaculture ponds."

Indonesia is the second-largest aquaculture producer in the world, after China. There are 30 to 40 million fish/shrimp farms all across the country, and 3.5 million fish/shrimp farmers, and 1.5 million fish/shrimp farming SMEs in Indonesia. However, these massive resources have not been adequately managed and utilized. The challenge has prompted eFishery to contribute through innovation in the fisheries sector, which is predicted to be the primary source of animal protein in the future.

One of the main problems that those millions of farms face is the feeding cost, which accounts for 70-90% of the total production cost. The traditional hand-feeding system is done manually by labor. Most of the time, the feed given exceeds the actual fish needs and potentially damages the water quality due to the dissolved nutrients. In response to that problem, eFishery developed eFisheryFeeder as a smart fish/shrimp feeding solution. eFishery is the internet of things (IoT) company for fish and shrimp farming, building a smart feeding solution to help farmers make informed decisions about their aquaculture ponds. Their technology senses the fish's appetite by monitoring their vibrations as they correlate with levels of hunger. This allows eFishery to help farmers feed their fish automatically, in a timely manner, with the accurate dosage of feed. With internet-connected technology, farmers can manage their ponds remotely from a simple smartphone. The IoT collects a lot of valuable data, such as daily feed usage, the type and brand of feed that the farmers use, how many fish they produce, fish behavior and their appetite, the stock density, mortality rate, and so on.

This platform can also be used to collect complementary data for credit scoring, enabling us to connect farmers to the financial institutions for them to get access to financing through eFisheryFund or other financial services marketplace explicitly designed for the aquaculture industry. As an end-to-end platform, eFishery also developed eFisheryFeed that helps farmers to cut the sky-high cost of feed by purchasing the feed in bulk from the mills to get a lower price and sell it back to farmers with an easier payment scheme. The collected data also enables us to forecast the harvest time as well as the quantity to be later absorbed through eFisheryFresh as an off-taker. That information is retrieved daily in granular pond-level size, so the data helps us to develop advanced algorithms that can drive to less feed consumption, better water quality. Thus the fish can be more preferred and affordable than meat (which requires 15x more feed to produce 1 kg of meat).

 The speaker Gibran Huzaifah, CEO eFishery, Indonesia will present the business model, technology, and how eFishery has created an end-to-end Aquaculture Value chain.

About the Presenters

Dina Umali-Deininger

Practice Manager, Agriculture and Food Global Practice, The World Bank

Dina Umali-Deininger is the Agriculture and Food Practice Manager for the East Asia and Pacific Region of the World Bank. She manages analytical and advisory services and a lending portfolio totaling $3.5 billion, which focuses on promoting climate-smart and nutrition-sensitive agriculture, linking smallholder farmers to markets, agriculture value chain development, and enhancing rural livelihoods and jobs. She formerly served as the Agriculture Practice Manager in Central and Eastern Africa and Water Practice Manager in Europe and Central Asia. She also served as a Country Sector Coordinator and Lead Agriculture Economist in the World Bank New Delhi office overseeing the World Bank's agriculture and rural development program in India. Prior to joining the World Bank, she held a teaching position at the University of the Philippines and was a Research Associate at the International Rice Research Institute in the Philippines. She has an M.A. and Ph.D. in Applied Economics from Stanford University and a B.A. in Agribusiness Management from the University of the Philippines.

Gibran Huzaifah

CEO, eFishery, Indonesia

As a fish farmer-turned-agriculture tech entrepreneur, eFishery founder and CEO Gibran Huzaifah revolutionized the relatively untapped $9.4 billion-valued Indonesian aquaculture market. eFishery uses cloud-based smart-feeding technology in fish and shrimp farms across the vast archipelago to ensure the fish are healthy and waste minimized - to increase feed efficiency by 21 percent. The IoT startup doesn't just sell products; it also collects data from feeding, production, water quality, and fish behavior to create predictive insights for farmers. The company uses the data platform to connect farmers with services like financing, market access, and supply. He was part of Google Launchpad Accelerator in 2015 and Unreasonable Impact in 2018. He was listed as Forbes 30 Under 30 Asia 2017 and Ernst & Young Entrepreneur of the Year (Innovation category) 2018, and MIT Technology Review Asia Innovators under 35 in 2019.

Nagaraja Rao Harshadeep (Harsh)

Global Lead (Disruptive Technology); Lead Environmental Specialist; Environment, Natural Resources & Blue Economy Global Practice, The World Bank

In over 24 years at the World Bank, he has led and supported several environmental, water, and natural resources operations and analytical support around the world.  This includes work on transboundary watersheds, integrated basin planning and management, environment, and climate resilience, monitoring systems, public-domain data access, modern earth observation, analytical/decision support tools, and other emerging technologies. He has also been a Global Lead for Watersheds and co-leads the Bank’s HydroInformatics focal area. He also leads a Disruptive KIDS (Knowledge, Information & Data Services) Helpdesk to provide support on emerging technology to operational teams. Earlier, he worked with other international organizations, academia, and the private sector on water analytics and water conflicts. He holds a Bachelor of Technology in Civil Engineering from the Indian Institute of Technology (IIT-Madras), a Masters in Environmental and Resource Engineering from Syracuse, and a Ph.D. in Water Resources and Environmental Systems Engineering from Harvard University.

Franck Berthe

Senior Livestock Specialist, Agriculture and Food Global Practice, The World Bank

Franck Berthe is a Senior Livestock Specialist in the Agriculture and Food Global Practice of the World Bank. Franck provides leadership on animal health and welfare, food safety, nutrition, zoonoses, antimicrobial resistance and pandemics preparedness, through analytical and operational work. A One Health practitioner, his activity spans across the agriculture, environment, and public health sectors on health issues at the human-animal ecosystem interfaces, including aquaculture. Franck is a member of the One Health Lancet Commission. Before joining the Bank in 2016, he was Head of the Animal and Plant Health Unit at the European Food Safety Authority (EFSA), Associate Professor at the Atlantic Veterinary College (UPEI), and Canada Research Chair in Aquatic Health Sciences, exploring host pathogens relations in their environment. From 1994 to 2004, Franck has led an active scientific research career at the French institute for the exploitation of the sea (IFREMER). He has served as an expert for the World Organisation for Animal Health (OIE) since 1996; he is a past President of the Aquatic Animal Health Commission and current Vice-President of the Biological Standards Commission. A native of France, Franck received a doctorate of veterinary medicine (DVM), and a Ph.D. degree in molecular taxonomy and epidemiology. He holds a Pasteur Institute diploma in bacteriology.

Parmesh Shah

Global Lead, Data-driven and Digital Agriculture, Agriculture and Food Global Practice, The World Bank

Parmesh Shah is the Global Lead for Data-Driven Digital Agriculture at the World Bank. He provides leadership to Bank's work in these areas and supports the development of global knowledge and learning in these areas to offer solutions to clients and other development partners. His current areas of interest are economic and social organizations and networks of the poor, making markets and public services work for the poor, social entrepreneurship, digital and data-based innovations in agriculture and rural development, promotion of on-farm and off-farm jobs, and public-private and people partnerships for rural poverty reduction. He is currently involved in developing a regional program on scaling up digital agriculture in the Africa region, involving setting up ecosystems for entrepreneurship and incubation. He holds a D Phil in Development Studies from the Institute of Development Studies at the University of Sussex, an MBA from the Indian Institute of Management, Ahmedabad, and a B Tech degree in Agricultural Engineering from Pantnagar in India. 

Questions Submitted

Mahaman Mourtala

- Dec 2, 2021


- Aug 15, 2021
Interesting series.


- May 28, 2021

jose luis

- May 17, 2021
Esta plataforma también se puede utilizar para recopilar datos complementarios para la calificación crediticia, lo que nos permite conectar a los agricultores con las instituciones financieras para que tengan acceso a financiamiento a través de eFisheryFund u otro mercado de servicios financieros diseñado explícitamente para la industria de la acuicultura

Lynn Ioana

- Apr 25, 2021


- Jan 12, 2021


- Nov 14, 2020
Aquaculture one of the sectors that makes ocean reservations, creating new jobs and leveraging fish market. e-feshing improves aquaculture production. Great.


- Oct 30, 2020
Most Powerful Impart. Africa is still practicing stone age fish farming. I wish to work with anyone of you for just six months mentoring. Thank You
Log in to comment  Don't have an account? Register Now