"eFishery is the internet of things (IoT) company for fish and shrimp farming, building a smart feeding solution to help farmers make informed decisions about their aquaculture ponds."

Indonesia is the second-largest aquaculture producer in the world, after China. There are 30 to 40 million fish/shrimp farms all across the country, and 3.5 million fish/shrimp farmers, and 1.5 million fish/shrimp farming SMEs in Indonesia. However, these massive resources have not been adequately managed and utilized. The challenge has prompted eFishery to contribute through innovation in the fisheries sector, which is predicted to be the primary source of animal protein in the future.

One of the main problems that those millions of farms face is the feeding cost, which accounts for 70-90% of the total production cost. The traditional hand-feeding system is done manually by labor. Most of the time, the feed given exceeds the actual fish needs and potentially damages the water quality due to the dissolved nutrients. In response to that problem, eFishery developed eFisheryFeeder as a smart fish/shrimp feeding solution. eFishery is the internet of things (IoT) company for fish and shrimp farming, building a smart feeding solution to help farmers make informed decisions about their aquaculture ponds. Their technology senses the fish's appetite by monitoring their vibrations as they correlate with levels of hunger. This allows eFishery to help farmers feed their fish automatically, in a timely manner, with the accurate dosage of feed. With internet-connected technology, farmers can manage their ponds remotely from a simple smartphone. The IoT collects a lot of valuable data, such as daily feed usage, the type and brand of feed that the farmers use, how many fish they produce, fish behavior and their appetite, the stock density, mortality rate, and so on.

This platform can also be used to collect complementary data for credit scoring, enabling us to connect farmers to the financial institutions for them to get access to financing through eFisheryFund or other financial services marketplace explicitly designed for the aquaculture industry. As an end-to-end platform, eFishery also developed eFisheryFeed that helps farmers to cut the sky-high cost of feed by purchasing the feed in bulk from the mills to get a lower price and sell it back to farmers with an easier payment scheme. The collected data also enables us to forecast the harvest time as well as the quantity to be later absorbed through eFisheryFresh as an off-taker. That information is retrieved daily in granular pond-level size, so the data helps us to develop advanced algorithms that can drive to less feed consumption, better water quality. Thus the fish can be more preferred and affordable than meat (which requires 15x more feed to produce 1 kg of meat).

 The speaker Gibran Huzaifah, CEO eFishery, Indonesia will present the business model, technology, and how eFishery has created an end-to-end Aquaculture Value chain.