Digital Ag Series: Building sustainable supply chains in agriculture in Indonesia using technology and innovations

"Simplifying the agriculture value chain by sourcing goods directly from the farmers and distributing them to diversified segments of buyers"

Established in 2016, TaniHub Group is an Indonesian agritech startup that acts as a holding company for TaniHub (e-commerce platform), TaniFund (peer-to-peer lending platform), and TaniSupply (supply chain management). With its vision, ‘Agriculture for Everyone,’ TaniHub Group was built as an integrated solution to disrupt Indonesia’s conventional agricultural supply chain, which consists of multiple layers of intermediaries between the farmers and buyers, which creates market price inefficiencies. TaniHub Group simplifies the value chain by sourcing goods directly from the farmers and distributing them to diversified segments of buyers, including the food processing industry, modern retail, HORECA (hotel, restaurant, and catering), SME (small-medium enterprises) and individual buyers. Through this measure, TaniHub Group aims to create fair trade in which farmers will obtain fair prices. TaniHub Group also provides farmers with access to funding through its peer-to-peer lending platform TaniFund, which conducts on-farm monitoring and guidance to improve the quality of the crops.

By introducing this approach into Indonesia’s agriculture sector, TaniHub Group creates a social impact in which smallholder farmers can enjoy better harvest yields and higher income. The newest example of technological innovation is the Packing and Processing Center (PPC) in Malang, East Java, where they operate sorting machines with less human touch but with similar, if not better, accuracy. This social impact effort is to drive sustainable agriculture and improve the livelihoods of farmers, both of which are in line with the Sustainable Development Goals, particularly in Climate Action, Responsible Consumption and Production, No Poverty, Decent Work, and Economic Growth as well as Good Health and Well-Being.

TaniHub Group continues strengthening its commitment despite significant challenges coming from the Covid-19 pandemic by assessing various risks and opportunities as well as planning several measures to minimize negative impacts that can affect every part of the company’s operations. Routine health checks, disinfection, less contact between couriers and consumers are just a few among the various efforts the organization takes to ensure the continuity and sustainability of TaniHub's business.

As for additional information and links on the company's activities, you could check out TaniHub Group websites HERE and HERE.

You could also find various videos of activities on Youtube channels - TaniHub and TaniFund.

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Vincentius Sariyo

Director, TaniSupply (TaniHub Group)

Sariyo is the Director of TaniSupply, a company responsible for supply chain management under TaniHub Group, which operates e-commerce platform TaniHub and peer-to-peer lending platform TaniFund. Since its establishment in 2016, TaniHub Group has helped more than 30,000 farmers gain access to the market, 1,500 farmers gain access to credit and, on average, earn 50% more income. Sariyo is an expert in retail and fresh produce with more than 20 years of experience under his belt. Before joining TaniHub Group, Sariyo was responsible for supervising ultra-fresh procurement (meat, seafood, and fresh produce), supply chain, and first QA/QC implementation as well as store management in Hypermart. He also led Dairy Farm Indonesia (Hero Group) as director of fresh products. Sariyo had short-term training on the agriculture value chain at Massey University, New Zealand in May 2018.