Archived Brown Bag Lunch

8. Korea Office BBL - Safer Vehicles for Safer Roads

"How vehicle related technologies can improve road user safety performance."

BBL Date - December 4, 2019

Safer Vehicles play an important role in complementing safer roads and roadsides and safer travel speeds to reduce fatalities and serious injuries and progress towards achieving a safe system. With the number of registered motorized vehicles rapidly increasing in low- and middle-income countries (LMIC) where the road crash risk and injury severity is highest, there is an urgent need for safer vehicle considerations, including implementation of minimum vehicle safety standards in all countries. This BBL will explore the importance of safer vehicles in achieving reduction in road crashes, fatalities and injuries, international safety standards and effective measures for safer vehicles and how this can be translated in a low- and middle-income context. In particular, the BBL will introduce the promotion of safety results arising from New Car Assessment Programmes (NCAP) testing, vehicle safety features relevant to LMICs and a Korean case in application of Digital Tachograph Data for commercial vehicle safety and how requiring the use of tachographs in commercial vehicles can help achieve safer vehicles for safer roads.

This BBL is jointly organized by the WBG Korea office and the Transport GP and is part of the Korea office Innovations and Technology BBL series. It streams a session during the Knowledge Exchange on Road Safety which is part of a series of blended learning programs supported by the Korea Program for Operational Knowledge (KPOK) under the World Bank Group’s Open Learning Campus (OLC) initiative.

About the Presenters

Hoon Sahib Soh

Special Representative / Country Manager
World Bank Group, Korea Office

Mr. Hoon Sahib Soh is the Special Representative of the World Bank Group (WBG) Korea office. The WBG Korea office encompasses the World Bank, International Finance Corporation (IFC) and the Multilateral Investment Guarantee Agency (MIGA). Mr. Soh’s priorities are to oversee the expansion of the Korea office and strengthen the partnership between WBG and Korean public and private stakeholders, to leverage and disseminate Korea’s development experience. The office expansion will result in a work program covering energy, environment, urban development, fragile and conflict states, financial sector, and knowledge management. 
Prior to the Korea office, Mr. Soh was at the World Bank’s Beijing office, as the Program Leader responsible for supervising the economic policy related work on China and Mongolia. He covered the World Bank’s programs in macroeconomic policies, private sector development, innovation and technology policies, financial sector, governance and institutions, and poverty reduction. His responsibilities included providing technical and operational support to World Bank teams, and conducting major economic policy dialogue with the authorities. He led two major reports, the China Systematic Country Diagnostics (SCD), which analyzed China’s challenges in attaining sustainable growth and shared prosperity; and the Innovative China: New Drivers of Growth flagship report, a joint report with the government focused on identifying the key drivers of China’s transition to a productivity and innovation led growth. 
Before moving to the Beijing office, Mr. Soh was based in the Washington DC headquarter of the World Bank.  He worked in the Latin America, Africa, and East Asia and the Pacific regional departments and also the corporate policy department of the World Bank. In the regional departments, he worked as the country economist of several countries, and lastly as the adviser to the Vice President of East Asia and Pacific. In the corporate policy department, he was responsible for policy issues concerning development policy loans and country strategies.  
Mr. Soh joined the World Bank in 2000 as a Young Professional after receiving a Ph.D. in economics from Stanford University in 1996.  Before joining the World Bank, he worked in Korea at the POSCO Research Center (POSRI) and the Arthur D. Little consulting firm. 

Soames Job

Lead Transport Specialist,  
World Bank and Head, Global Road Safety Facility (GRSF)

Soames Job is the Head of the Global Road Safety Facility, and Global Lead for Road Safety with the World Bank Group. Soames has successfully headed government lead organizations in road safety (as the Executive Director of the National Road Safety Council of Australia and of the New South Wales Centre for Road Safety). Soames has worked in road safety since 1980 and has a wealth of road safety expertise including successful practical delivery, management, leadership, and research, and has long been a vocal prominent campaigner in reducing road crash fatalities and serious injuries. Dr. Job and his teams have received over 25 major awards for achievements in road safety and health psychology.

Dr. Job holds a BA (with first class honours in Psychology), a PhD in Psychology from the University of Sydney with a thesis focusing on learning and motivation, and is a lifetime Fellow of the Australasian College of Road Safety. Soames has over 400 published papers on many aspects of road safety and psychology.

Youlim Jang

Chief Researcher
Transportation Big Data Center, Korea Transport Safety Authority

Youlim Jang is a Chief Researcher at Transportation Big-Data Center, Korea Transportation Safety Authority. Before joining the institute, from 2004 to 2009, she worked as a Transportation Policy Specialist of the Gyeonggi Province, and a Research Fellow at Gyeonggi Research Institute from 2015 to 2016. Between 2013 and 2015, she was also a Postdoctoral Researcher at Seoul National University. Youlim holds a master's degree and a Ph.D. from Seoul National University. 

Younghan Youn

Korea University of Technology & Education and Chairman, Korea New Car Assessment Program (KNCAP)

Younghan Youn is the Chairman of the Korea New Car Assessment Program (KNCAP) Technical Advisor Committee. He has dedicated his expertise to promote vehicle safety enhancement for more than 30 years, and he served as the former President of Society of Korea Auto-Vehicle Safety Association as a co-founder. He developed the KNCAP test protocols for the offset frontal impact, whiplash test, pedestrian protection test and PSI test.  He has participated in Global NCAP community as a Korean delegate, and he received U.S. Government Award for Safety Engineering Excellence from NHTSA.  

Since 2012, he is serving as a Principal Investigator of KIDAS database to collect the detailed traffic accident data, and he is also the Chairperson of the safety regulation committee in the government-established Forum of automated driving vehicle.  

Professor Youn has published over 100 technical articles and is widely recognized for his contributions to the development and research improvement in the field of vehicle safety community. He received a Ph. D. in Applied Mechanics from the Michigan State University (1988).


Join the Discussion


- Nov 24, 2022
interesting discussion


- Feb 7, 2022
Very interesting and very important topic!

Mahaman Mourtala

- Sep 15, 2021

Jes�s Manuel

- Aug 16, 2021


- Aug 16, 2021

Mohammad Nadir

- Jul 12, 2021

jose luis

- May 23, 2021


- Jan 15, 2021


- Jul 27, 2020
Safer vehicle standards - one of the 5 pillars of Road safety's 'Safe system approach'.


- Jun 3, 2020
Great effort for safety
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