Archived Webinar

4. IFC-GBAC Webinar Series - The sustainability of Tourism Industry in the New Normal

"The current Covid-19 crisis results in an acceleration of the pre-crisis changes, especially related to digitization and sustainability."

In these moments, in which the survival of many companies prevails, the commitment to super digitalization is clearer than ever. Restarting the sector with a more determined commitment to sustainability is most needed. It does not destroy its current value, but recreates it, and requires a holistic vision that incorporates the stakeholders, not just shareholders. This bet is vital to be able to face the present, especially in the social and environmental aspects.

About the Presenters

Manuel Butler Halter

Executive Director, World Tourism Organization (UNWTO)

Manuel Butler Halter has been the Executive Director of the World Tourism Organization of the United Nations  (UNWTO) since June 2018. He has been the CEO of TURESPAÑA twice (2012-2013 and 2016-2018) and was the President of the European Travel Commission (ETC) in 2013. He has a Ph.D. in Naval Engineering, a Master’s degree in senior management (PADE) from IESE Business School, and a post-graduate degree in corporate finance (London Business School). He has experiences in Western Europe, North and Latin America, working in management positions (public and private sectors). He also was a Tourism counselor at Spanish embassies of the UK and Germany and the Consulate in Miami, U.S.A.

Questions Submitted


- Jul 19, 2022

jose luis

- Jul 17, 2022
muy bueno


- Jan 18, 2022


- Aug 19, 2021


- May 28, 2021


- Jan 23, 2021


- Jan 12, 2021

Joy Mildred Adhiambo

- Nov 11, 2020
The sustainability of Tourism Industry in the New Normal

Mohammad Nadir

- Nov 6, 2020
Good presentation!
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