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03.Questionnaire Design

This module provides a basic overview of questionnaire design. The module starts out explaining how to conceptualize a questionnaire and how to break down larger concepts into measurable items. The module continues to present common pitfalls when formulating standardized questions and presents a framework from cognitive psychology that helps detect errors. The module also discusses overall issues ... view more

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Module Overview and Length

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Writing Questions: Facts and Attitudes

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Flow of Section and Questions

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Respondent (Cognition, Bias)

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Respondent (Sensitive Questions)

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Levels, Informants, Summary

About the Presenters

Prof. Dr. Frauke Kreuter

Frauke Kreuter is a Professor of Statistics and Data Science at the Ludwig-Maximilians-University of Munich (Germany) and co-director of Data Science Centers at the University of Maryland (USA) and Mannheim (Germany). In addition to her academic work Dr. Kreuter is the Founder of the International Program for Survey and Data Science, developed in response to the increasing demand from researchers and practitioners for the appropriate methods and right tools to face a changing data environment; Co-Founder of the Coleridge Initiative, whose goal is to accelerate data-driven research and policy around human beings and their interactions for program management, policy development, and scholarly purposes by enabling efficient, effective, and secure access to sensitive data about society and the economy; and Co-Founder of the German language podcast Dig Deep.