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01. Introduction to Phone Surveys

This module introduces data collection via phone surveys and discusses the strengths and weaknesses of phone surveys compared to other modes of survey data collection. We present the main steps in the survey lifecycle and talk about the implications of design decisions in phone surveys on data quality. We will also review issues of cost related to phone surveys.

VIDEO

Module Overview and Phone Survey Mode

VIDEO

Survey Lifecycle

VIDEO

Survey Data Quality

VIDEO

Survey Data Quality in Phone Surveys

VIDEO

Cost of Phone Surveys and Summary

About the Presenters

Prof. Dr. Florian Keusch

Florian Keusch is Professor of Statistics and Methodology (interim) in the Department of Sociology at the University of Mannheim and Adjunct Assistant Professor in the Joint Program in Survey Methodology (JPSM) at the University of Maryland. He received his PhD in Social and Economic Sciences (Dr.rer.soc.oec.) from WU, Vienna University of Economics and Business, Austria, in 2011. Before joining the University of Mannheim and JPSM, he was Senior Researcher at the International Program in Survey and Data Science and Post-doctoral Research Fellow at the Program in Survey Methodology at the University of Michigan's Institute for Social Research. In his research, he develops, implements, and assesses novel methods of collecting data for the behavioral and social sciences. Most recently, he works on how to jointly collect self-reports (usually via (mobile) web surveys) and passive measurement from smartphone and wearable sensors, online and device log files, Internet search queries, and other digital traces to better study research questions on migration, employment, and inequality.